About us

We are WATCHDROP - the world's first live and interactive online auction site dedicated to watches. Our passionate and experienced team have combined their knowledge to bring you this platform which gives users the confidence to sell, bid or buy online. With auctions running 24 hours a day, 7 days a week and 365 days a year there will always be new and interesting watches going live. If you're as passionate about watches as we are, you will see that WATCHDROP is a genuinely exciting proposition.

For buyers

We bring you new and exciting auctions every day and at every price point. You can scout some great and interesting watches and find watches selling for less than you might think. Each watch can be viewed in great detail, including all the crucial information and any supporting provenance. With our tools to message the seller, you will be fully informed before you make a bid. When you win - you will find our buyers fees to be very reasonable compared with other sales platforms.

For sellers

Selling your watch is very easy and completely free. Listing your watch happens online and buyer enquiries will be received on our platform, keeping everything in one place. Our advisory team are always on hand to help you maximise your listing's value. And our trusted partners are available to help with valuations, polishing and servicing. They can also assist you with professional photographs if required.

Our dedicated and passionate team are going to make sure that whether you're buying or selling, you're in good hands.

Quote from J & K the founders - “The future of live and interactive watch auctions just became the now.”


  • The first and best dedicated online watch auction site
  • Live and interactive auctions running 24/7
  • Sell your watch completely free
  • Access your own account to easily add, manage and update listings
  • Chat live with our team, buyers or sellers
  • Use our partner network to value or service your watch